Meet The Team

Ebrahim Pairavi started Shannon Fabrics in 1995 as a first generation Persian immigrant. He is still actively involved in the company and remains a pillar of support and a guiding light for the team. Ebrahim’s commitment to integrity, loyalty and honesty has been instrumental in our relationships and growth over the last three decades.

Arvin Pairavi is the president of Shannon Fabrics and the innovative mind behind the industry-leading Cuddle® and Luxe Cuddle® collections. For him, the relationships with customers, employees and vendors are the most fufilling part of running the company, and he also enjoys seeing how creative sewists, quilters and manufacturers are with our fabrics. Arvin is a dreamer who loves developing the vision for Shannon Fabrics and having the team to help him see his ideas grow and come to life. Luxe Cuddle® Wild Rabbit or Luxe Cuddle® Glacier is his favorite fabric, depending on his mood.

Julie Olds is the general manager for Shannon Fabrics, and working with new customers, mentoring employees and creating new products are her favorite aspects of her job. She has over 40 years in the textile industry — 35 in retail fabrics (20 years of that as the general manager for Fabric Depot, the largest fabric store in the country) and has been with Shannon Fabrics since 2013. Though it’s a hard decision, Luxe Cuddle® Snowy Owl Natural is her standout fabric (but she could’ve easily included 10 more)!

Matt Brennan is the sales manager at Shannon Fabrics, and oversees the entire sales team. Even after 30 years in the textile industry, he loves how he’s able to meet and connect with customers from all over the world. For him, the team is the best part about working at Shannon Fabrics, and his favorite fabric is Luxe Cuddle® Wild Rabbit.

Annette Alvarez is an in-house manufacturing sales representative at Shannon Fabrics. She loves going to all of the different trade shows and getting to meet many of our customers in person, and her favorite part about working at Shannon Fabrics is the family-like atmosphere. While it's hard for her to pick a favorite fabric because she helped design many of them, there’s something about Luxe Cuddle® Milan that really stands out to her. She loves the simple and chic rippling effect.!

Aurora Hernandez is a manufacturing sales representative for Shannon Fabrics. Building relationships with customers is the most fulfilling part of her job, and she also appreciates how Shannon Fabrics strives to continue Making The World A Softer Place®. Luxe Cuddle® Mink and Luxe Cuddle® Snowy Owl are her favorite fabrics!

Melissa Zaldivar has been in the fabric industry for over ten years and is one of the expert sales representatives at Shannon Fabrics. Her favorite part about working for Shannon Fabrics is being able to do a variety of tasks internally or externally with customers and the flexibility within the position. She loves the collaboration, and how everyone shares the same vision and dedication to our mission. Melissa’s favorite fabric is a classic — Luxe Cuddle® Frosted Zebra.

Daisy Ruiz is the Sales Manager Admin Assistant for Shannon Fabrics. She loves all the personal interactions with customers on a daily basis, and that she gets to work with great people! Out of all our fabrics, Luxe Cuddle® Frosted Hide is her favorite.

Andrea Martinez is the Customer Service Assistant Manager for Shannon Fabrics. Her favorite part about coming to work is that she gets to talk to a variety of customers every day, and that she gets to work with an amazing customer service team who is willing to help each other out! Her favorite fabric is Luxe Cuddle® Hide Baby Blue.

Patty Hernandez is a customer service representative for Shannon Fabrics. She worked for E.E. Schenck before joining the Shannon Fabrics family, and helping our customers and working with the people around her is the highlight of her day. She can’t pick just one Luxe Cuddle® fabric — all are her favorite!

Sara Aguilar is a customer service representative for Shannon Fabrics. Her favorite part of working with Shannon is working with such a great and supportive team. She truly loves our fabrics so it's difficult for her to choose, but she can safely say that two of her very favorites are Luxe Cuddle® Vienna and Luxe Cuddle® Bunny!

Michelle was bitten by the crafting bug at a very early age. As soon as she could reach the foot controller and fabric while sitting at a domestic machine, she inherited her mother’s Singer Touch & Sew. From that point forward, Michelle enjoyed designing doll clothes, altering garment patterns into costumes, and creating clothing for her friends. After college, Michelle began teaching HS Math but quickly found that she longed to continue sharing her love of creating, so she opened a side business as a freelance sewing, embroidery, and crafting educator. Today, Michelle devotes one hundred percent of her time to her work as a freelance sewing and embroidery educator and consultant. She deeply enjoys teaching techniques, skills, and all things Cuddle® while encouraging everyone to find their inner crafting bug.

Johnny Irahola is the purchasing and IT coordinator for Shannon Fabrics. He’s been in the fabric industry for over 15 years, and even after all that time, he still enjoys every aspect of his job. The Shannon Fabrics team is his favorite part about coming to work, and Luxe Cuddle® Snowy Owl is his favorite fabric.

Anna is the Product Development Manager for Shannon Fabrics. She’s been in the fabric industry for over 10 years, and her favorite part of her job is collaborating with our overseas mills. She loves working at Shannon Fabrics for the wonderful people and warm environment, and her favorite fabric is Luxe Cuddle® Seal.

Diana is the design coordinator for Shannon Fabrics, Seeing her fabrics come to life is her favorite part of her job, and she especially enjoys working with her team. Luxe Cuddle® Seal Cosmic Rosewine is her favorite fabric — until next year’s fabrics are released!

Ed is the Marketing Manager at Shannon Fabrics. His favorite part of his job is helping drive his team drive impact and develop innovative marketing strategies to lead the fabrics industry forward at Shannon Fabrics. Ed's background is in digital marketing and advertising. The main industries he has worked in are technology, SaaS, and eCommerce. He is currently learning about fabrics as well! His favorite part of being part of the Shannon Fabrics team is never knowing what to expect on a day-to-day basis, it keeps things exciting. Ed's current favorite is Luxe Cuddle® Bunny Aqua Sea!

Adriana Palacios is the marketing and social media coordinator at Shannon Fabrics, leveraging over a decade of experience in digital marketing. With a passion for creativity and a keen eye for trends, she thrives on collaborating with her content creation team to produce engaging and impactful campaigns. Her favorite part of working at Shannon is helping visions come to life, evolving from ideation to a stunning finished video, photo or campaign that tell the story of Cuddle. Her favorite fabric is Luxe Cuddle® Nube.

Laura Garcia is the Education and Events Coordinator. She helps coordinate education programs, helps organize trade shows, and creates our displays . She loves creating new things, and collaborating with her team because they share the same vision and dedication to the mission of Making The World A Softer Place®. Luxe Cuddle® Hide is her favorite fabric!

As a creative at heart, Vanessa has a passion for capturing and composing beautiful imagery that resonates with brand narratives to showcase products in the best light. With over a decade of experience in the industry, she has honed her skills across various domains, including E-commerce, Editorial Fashion, and Commercial Lifestyle. Vanessa loves the quality in our fabrics, enjoys the camaraderie with her team, and takes great pleasure in producing our seasonal lifestyle campaigns for Shannon Fabrics. Her top three favorite fabrics are Luxe Cuddle® Nube, Hide, and Vienna - hands down!

Karen is the Website Content Associate for Shannon Fabrics. She has worked with many teams during her 7 years with Shannon, but has found her niche working on the website. To her, the best part about working at Shannon Fabrics is how the company cares for its people as people, not just employees, and she appreciates the encouragement from the staff and friendly atmosphere. Under the Sea Digital Cuddle® and Luxe Cuddle® Glacier Royal are her favorite fabrics, so far!